According to ContentMarketingInstitute.com, content marketing is:
“...a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
My thoughts have turned inward. Specifically to what really drives the vacation rental company owner.
Be forewarned, this post may just be my most radical of all.
Without sounding too woo-woo, I strongly believe that, at least in the beginning, it is heart and soul that drives the vacation rental company owner.
This business is hard. It’s not one you’d choose for the money. There are much easier ways to make a living.
So, why then?
#RadicalHonesty: Heart & Soul
#RadicalHonesty: The Four Agreements
I am a big fan of the Four Agreements by Don Miguel Ruiz. I think they are a great roadmap to living your life honestly and peacefully. Who doesn’t want that?
I also see a lot parallels between this recipe for good living and the recipe for a successful vacation rental business.
The Art of Vacation Planning
Yes, it IS an art.
Your spouse wants to be near the Sound, so he can bring his boat and/or do some fishing.
The kids want to be close to the beach.
Your parents and/or in-laws just want peace and quiet.
The only totally agreeable one in the whole bunch is the dog.
BUT, with a little patience and planning, you CAN make everyone happy.